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Viral Marketing - "How to get big results with a small investment"
Viral marketing and viral advertising refer to marketing techniques which use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes analogous to the spread of pathological and computer viruses. It encourages pass-along rate from person to person spontaneously.
Its enormous potentiality resides in its ability to diffuse itself exponentially, exploiting the originality of an idea (viral promotions may take the form of video clips, advergames, e-books, images). In a few days these techniques can literally attract millions of visitors.
B&G Comunicazione is able to organize and manage efficient solutions based on viral marketing. B&G's main objective is to run advertising campaigns to attain a considerable ROI by exploiting unconventional marketing to obtain big results at reasonably low costs.
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