
Efficacious packaging combines tactile and visual elements to convey the brand's values. We often buy a brand instead of a product.
In fact, it's commonly said "branded product".
"Image – repetition – familiarity – trust: the persuasive force of the brand is based on these cornerstones. Thanks to constant exposition and repetitive contact, Brand becomes well known, a friend we can trust in." (Sbalchiero)
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