
"Try to give a definition of creative and you will find as many opinions as people you ask"
(Barry Day, And you call that creative?, McCann Erickson, 1984)
As a matter of fact it is pretty hard to give a description of creativity, but we can assert, without being belied, that advertising deprived of it looses its effectiveness.
B&G Comunicazione's goal is to position the client's brand according to the established communication plan: it can accomplish this aim thanks to its creative staff and using ideas that are meant to achieve maximum retention and awareness of the message conveyed to the audience.
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